Helen (heleninwales) wrote,
Helen
heleninwales

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No, I don't want to join your "fan club"

For many years, I have bought my shoes online. I have found a lovely company whose fittings suit my wide and difficult to fit feet and their shoes, though not cheap, wear extremely well, so are good value for money.

Now, perhaps I'm old-fashioned, but I always thought that my relationship with this firm was that of customer, not "fan". Yes, I like their shoes. I wouldn't keep buying them if I didn't. I have also recommended them to others, but I am not a "fan" of their shoes in the same way I'm a fan of Terry Pratchett or of fantasy books in general. I don't deliberately seek out other people who wear this make of shoe and enthuse together about how much we love them. I don't eagerly await the next new product in the range in the same way that I eagerly await the next book from a much loved author. Neither do I feel the need to collect the whole set. No, I buy shoes when I need them and only when the current pair have become too shabby for the purpose or I need a new pair for a specific event, eg wedding or graduation and I don't already have anything suitable.

So why would they think I want to follow them on Twitter and Facebook?

I must admit that after a brief flirtation with Twitter, I very rarely visit and almost never post, but the people I follow on Twitter are friends. I don't actually follow the big names like Stephen Fry or whoever else puts a lot of effort into posting tweets for their fans (mostly due to there being a finite number of minutes in a day), but I can see the appeal. However, I do not want to sign up as a "fan" of a shoe company and receive their missives, which are no doubt simply press releases and adverts.

I mean, how much can one say about shoes?
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